Bluegrass Eye Center

Effective Date: January 1, 2025

Important Notice Regarding Text Messaging Data

Bluegrass Eye Center (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

We do not share customer opt-in information, including phone numbers, consent records, or SMS data, with any affiliates or third parties for marketing, promotional, or unrelated service purposes.

All text messaging originator opt-in data is kept strictly confidential and used only for the purpose of providing requested services.

1. Information We Collect

Personal Information

We may collect the following personal information:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Payment information (for services or transactions)

  • Communication preferences and consent records (including SMS opt-in timestamps)

Non-Personal Information

We may automatically collect:

  • IP address

  • Browser type and device information

  • Website usage data and analytics

  • Cookies and tracking technologies

Customer Communications

  • Records of inquiries, appointments, and service requests

  • Customer support interactions

2. How We Use Your Information

We use the information collected to:

  • Provide and improve our medical and support services

  • Process payments and transactions

  • Communicate with you regarding appointments, services, and updates

  • Respond to inquiries and support requests

  • Maintain records of communication preferences and consent

  • Improve website functionality and user experience

  • Ensure security and prevent fraud

3. SMS Messaging & Compliance

Text Message Program Terms & Conditions

Opt-In & Consent

  • You will only receive SMS messages if you have explicitly opted in

  • We maintain timestamped records of all opt-in actions

  • We comply with the Telephone Consumer Protection Act (TCPA) and applicable laws

Opt-Out Instructions

You may opt out at any time by replying “STOP”.

  • You will receive a confirmation message

  • No further messages will be sent unless you opt in again

  • Opt-out requests are processed within 24 hours

Message Frequency & Content

  • Message frequency may vary

  • Messages are limited to service-related communications

  • Promotional messages are only sent with explicit consent

Help & Support

Reply “HELP” for assistance or contact us directly:

Phone Number: (859) 278-8443

Support is available during regular business hours.

Carrier Information

  • Standard message and data rates may apply

  • Carriers are not liable for delayed or undelivered messages

  • Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and regional providers

SMS Data Protection Statement

Your SMS opt-in data and consent records are never shared with third parties, except:

  • Service providers assisting with SMS delivery

  • Legal obligations (such as court orders)

We implement strict safeguards to protect your data.

4. Information Sharing & Disclosure

We Do Not Sell Your Information

We do not sell or rent your personal data.

Service Providers

We may share information with trusted vendors who assist with:

  • Payment processing

  • Communication services (including SMS platforms)

  • Website hosting and analytics

All providers are contractually required to maintain confidentiality and security.

Legal Compliance

We may disclose information when required:

  • By law or regulation

  • To protect our rights or safety

  • In response to lawful requests from authorities

Business Transfers

In the event of a merger, acquisition, or asset sale, your data will remain protected under this policy.

5. Data Security

We implement appropriate technical and organizational safeguards, including:

  • Encryption of data in transit and at rest

  • Secure systems and access controls

  • Regular security audits and monitoring

  • Staff training on data protection

  • Backup and disaster recovery procedures

Disclaimer:
No method of transmission over the internet is 100% secure. While we take reasonable measures, absolute security cannot be guaranteed.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Analyze website traffic and usage

  • Store user preferences

  • Improve functionality and performance

  • Measure service effectiveness

You can manage cookie settings through your browser. Disabling cookies may impact website functionality.

7. Your Rights & Choices

You have the right to:

  • Access your personal information

  • Update or correct your data

  • Request deletion of your data

  • Opt out of marketing emails (via unsubscribe links)

  • Opt out of SMS messages (by replying “STOP”)

  • Withdraw consent at any time

  • Request details about how your data is processed

To exercise your rights, please contact us using the information below.

8. Third-Party Links

Our website may contain links to external websites.

We are not responsible for the privacy practices of third parties. We encourage you to review their policies.

This Privacy Policy applies only to information collected by Bluegrass Eye Center.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

  • Updates will be posted on this page

  • The effective date will be revised accordingly

  • Significant changes may be communicated via email or website notice

10. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us:

Bluegrass Eye Center

📍 Address: 715 Shaker Drive Lexington, KY 40504
📞 Phone: 859-278-8443
🌐 Website: https://www.bluegrasseyecenter.com/